About US

Welcome to 1st4Fitness, where our mantra "Redefine your prime" is not just a tagline; it's the heartbeat of our mission.

Our Tagline, What Does It Mean?

In a world where health and wellness often get lost in the shuffle of daily demands, we stand as a beacon for those seeking to reclaim and transform their wellbeing. Our tagline is a bold declaration, a challenge to you: No matter where you are in your journey, your prime is not a past memory; it’s a future possibility waiting to be unlocked.

Why "Redefine your prime"?

Empowerment at Any Age: We believe that age is not just a number, but an opportunity. Whether you're 28, 55, or anywhere in between, there's always room to grow, to become stronger, fitter, and healthier. This belief is woven into the fabric of our programs, tailored to meet you at your current stage and propel you towards your best self.

Balanced Approach for All: Catering to both men and women, our approach respects and addresses the unique fitness and nutritional needs of each individual. We understand that redefining your prime means different things to different people, and our personalised coaching reflects this diversity.

Designed for the Driven Professional: As professionals ourselves, we get it. Time is precious, and quality is non-negotiable. Our services are designed to seamlessly integrate into the busy lives of mid-level managers, entrepreneurs, and professionals. We're here to guide you in making health and fitness a sustainable part of your lifestyle.

A Commitment to Quality and Results: In the heart of Bicester, Oxfordshire, our facility isn't just a gym; it's a transformation hub. We're committed to providing services that reflect the high standards and aspirations of our clients. Our programmes are evidence-based, combining the latest in fitness and nutrition science with tried-and-true methodologies.

Community and Personal Growth: At 1st4Fitness, you're not just joining a gym; you're becoming part of a community. A community that values wellness, accountability, and continuous growth. Our clients are not just customers; they're partners in this journey of redefining what it means to be in your prime.

Our Promise

"Redefine your prime" is more than a tagline; it's a commitment from us to you.

We promise to be there with you every step of the way, celebrating your victories, guiding you through challenges, and helping you set and achieve new goals. Together, we will redefine what your prime looks like, feels like, and means to you.

Welcome to 1st4Fitness. Let’s redefine your prime, together.

Our Mission

At 1st4Fitness, we're driven by a simple yet profound understanding: "The principles are universal, the application is individual".

In a world cluttered with fad diets and fleeting fitness trends, our mission stands clear. We strive to cut through the noise of misinformation, offering clarity and truth in the confusing world of fitness and nutrition.

We believe in empowering each individual on their unique journey towards their best self. By shedding light on the fundamental principles of nutrition, we guide our clients towards understanding the core elements of a healthy lifestyle.

Then, with care and attention, we tailor these principles to fit the individual.

Our commitment is to provide personalised, evidence-based guidance that surpasses temporary trends and offers lasting transformation.

We are dedicated to helping our clients redefine their prime, not just in physical health but in a overall holistic sense of well-being. Through our expertise, we aim to make the journey towards health not just an attainable goal but an enjoyable and enlightening process.

In this journey, every step is meaningful, every milestone celebrated, and every individual’s success, a testament to the power of personalisation in the universal quest for improved health and vitality.


How personalised are the nutrition and fitness plans?

We make unique nutrition and fitness plans for you. First, we check your lifestyle, fitness level, and goals. This way, everyone gets a plan that's just right—not too easy, not too hard.

I have a busy schedule. How flexible are the workout sessions?

Our workouts fit your busy life. You can choose when to exercise with our flexible times and quick sessions. Our online platform helps you stay on track, wherever you are.

Can I expect to see real results, and how are they measured?

We focus on clear results. We use body scans and check-ups to see how you're doing. It's not just about weight. We look at strength, how fit you are, and how you feel mentally, too.

What kind of support can I expect in terms of accountability?

A dedicated coach will support you. They'll check in often and help keep you motivated. Plus, you'll have a community cheering for you.

Is there a focus on mental and emotional health as well?

Our programs help your body and mind. We mix personal training, stress relief, building a strong mindset, and understanding nutrition better. This helps you feel good inside and out.

What if I have specific dietary restrictions or preferences?

We plan meals that fit your dietary needs and taste good, making sure they help you reach your goals, no matter what you can or can't eat.